The Honda Celebration: A Flag Shop ‘Tail’

Above: Celebration of Light banners in 2013 (left) and 2015 (right). The same banners were used with attached black tails for different event dates.

This year the Honda Celebration of Light is turning 25 and as seasoned Vancouverites know, some of the best viewing is from one of the city’s downtown bridges. Every year our client brand.LIVE, the event organizer, works with us at the Flag Shop to deck out the Granville Street bridge end to end with Celebration of Light street banners.

Something that The Flag Shop has been able to do to help reduce costs, and more importantly waste, for the event has been to help brand.LIVE and Celebration of Light re-use their street banners year after year.

Printed on 200 denier Dacron, the banners last far longer than the month or so that they are on display. Following the event, we give the banners a good cleaning and then store them safely for the next year. Then, to keep them current and informative, new tails are produced every year with the event dates listed and replaced on the bottom of the banners. This allows brand.LIVE to reuse the banners but lose none of their informative value.

Now that’s a bright idea!

Do you have a recurring event in your community? Street banner tails are a great way to get more mileage from your banners without missing a chance to inform your audience of a great event! http://www.flagshop.com/street-banners.php

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